Take-Two Interactive Software, Inc. through its 2K and 2K Sports publishing labels, and leading independent in-game advertising company Double Fusion, today announced that the companies have entered into a multi-title agreement (up to nine titles) for the sale of in-game advertising opportunities in a selection of 2K and 2K Sports titles.

Under the terms of the agreement, Double Fusion will be the exclusive North American and European representative for integrated advertising opportunities in select 2K titles debuting in 2007 and 2008. In addition, Double Fusion will serve as the exclusive representative and technology provider for dynamic in-game advertising across all PC and certain console platforms except for the Xbox and Xbox 360 video game and entertainment systems from Microsoft.

What a bunch of greedy bastards. They are always putting some high price tags on their buggy, low quality games. And they wonder why there are so many pirates out there! We are paying to play games, not to see ads. I think we should boycott all these greedy bastards. But in some way – it’s our fault, because nobody is doing anything about it. And people are still buying these games. Today it’s in the games; tomorrow it will be in our operation systems - and software.

Press Release