|  | | AMD buys ATi | 
AMD and ATI today announced plans to join forces in a transaction valued at approximately $5.4 billion. The combination will create a processing powerhouse by bringing AMD’s technology leadership in microprocessors together with ATI’s strengths in graphics, chipsets and consumer electronics. The result: A new and more formidable company, determined to drive growth, innovation and choice for its customers, particularly in the commercial and mobile computing segments and in the rapidly-growing consumer electronics market. Combining technologies, people, and complementary strengths, AMD plans to deliver in 2007 customer-centric platforms for the benefit of customers who want to collaborate in the development of differentiated solutions.
AMD’s acquisition of ATI will position the new company to deliver innovations that fulfill the increasing demand for more integrated solutions in key market segments while also continuing to develop “best-of-breed” discrete products that empower customers to choose the combination of technologies that best serves their needs. In 2008 and beyond, AMD aims to move beyond current technological configurations to transform processing technologies, with silicon-specific platforms that integrate microprocessors and graphics processors to address the growing need for general-purpose, media-centric, data-centric and graphic-centric performance. Thus, the combined company intends to empower its customers to create their own unique products and solutions within an open-innovation ecosystem free from artificial barriers to customer success. | | 15 Comments | | | Very intresting, wonder what this will mean for the consumers. | | | | Interesting indeed hope this works out ....... | | | | Im thinking exacly the same Daniel. | | | | I'm just not too keen on the idea of a CPU maker owning the graphics card company. No matter which entities are involved. It just seems it would make it a bit more difficult for the graphics entity to be totally unbiased in providing support for the 'competitors'.
Since I'm more of an Intel guy, I'm hoping this isn't going to turn bad for us ATI users using Intel CPUs. | | | | I wouldn't worry about it. Ultimately, if the product is better, you'll buy it. Let's say your going to buy a new car. You have 2 cars exactly the same price, exactly the same specs, only one handles twice as good as the other. Your going to take the better handling one right? My main computer runs an AMD 64, my server runs a pentium 4, so I'm not biased towards either. I've had both ATI and Nvidia cards, and I do lean towards ATI for price/performance. However, if what comes out of this is a better product for us gamers, how can it be a bad thing? | | | | finaly something good have hapend
i hope that ati and amd will gain much more quality and performance with this merge of firms  | | | | I personally am not happy to see this merger. It is my belief that it will ultimately hurt ATI. Simply because now their relationship with Intel will be severed, and AMD has lost it's performance leadership. Since AMD can't really compete with Intel's production capacity or engineering prowess, all this is likely to do is relegate ATI to a second class status along with AMD.
And without as much competition from ATI, Nvidia is likely to become even more lazy in how they develop their chipsets and video cards, while still charging a price premium. So overall it will have a detrimental effect on the PC gaming market. I can see part of it now. AMD/ATI will try to compete with Intel in the budget PC market ... and the performance market will stagnate completely. The final result will be that the Xbox 360 will be the best gaming machine around and the "Gaming PC" will end up being some over-priced boat anchor (provided you add the cement and d-ring yourself...).
For those of you who see this as a source of more quality and performance ... we can hope so! But hope deferred makes the heart sick, and my heart is already sick of AMD. I seriously doubt they will ever regain performance parity, let alone "leadership". I only hope they provide just enough competition to keep Intel's prices down. | | | | You shure pesimistic Cannyone , lets all hope we not gonna see this worst case scenario come up. | | | | Well to be honest i really don't know what to think about this..guess only time will tell how this will come along...could be good or bad news in the long run..just don't know atm... | | | | Glass always half-empty for you? AMD second rate? I don't know where you've been the past couple of years, but Intel has been playing catchup. In the last year, I've had 2 systems, one with a pentium 4 3.0 ghz prescott, and my current system with an AMD 64 4000+ and guess what, the new system wipes out the old one. I'm not going to get into an argument about which processor beats which because that's been done waaay too much, but you take a top producer of cpus and a top producer of video cards and put them under one roof, I just don't see how anything but better hardware can be the end result, and as far as intel and nvidia, they will always have their market, and if anything, will work harder to stay competitive. Also, I don't see any doors being shut by ATI as far as Intel goes, because in the end, it's about the almighty dollar, and there are plenty of people out there (like yourself, apparently) that just prefer Pentiums and ATI's, and why would this new company want to lose their business? | | | | If I remember correctly, nVidia was doing much better than ATI a long time ago, then nVidia shot themselves in the foot with the FX series and ATI got popular, then the performance crown started getting tossed back and forth between the two. The Intel and AMD situation isn't much different, and the performance crown would probably go back and forth between them as well. | | | | OK then some nice views and opinions here and sure Regeneration appriciates this remaining a discussion and not opening into a flame war 
I am always a glass half full person but have my reservations on this merger. First off AMD's PR department is terrible and on that they might make NV's look good 
ATI is known for PR and public image. Hope this doesn't go the way of Black Sabbath before Ozzy left. Ozzy " We were just a bunch of moaning old farts".
Food for thought | | | | My comment is the same one:
I don’t like this idea, because I’m afraid that AMD will ruin ATi. Maybe they will fire some of the current employees or do something bad. New boss, new rules! (Let’s hope it will not be an n00b one).
If it ain't broken, don't fix it!
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Last edited by Regeneration; July 25th, 2006 at 05:53 AM..
| Quote | | | | | Quote: |
Originally Posted by Regeneration My comment is the same one:
I don’t like this idea, because I’m afraid that AMD will ruin ATi. Maybe they will fire some of the current employees or do something bad. New boss, new rules! (Let’s hope it will not be an n00b one).
If it ain't broken, don't fix it!
| if they wanth to fire someone let that be a ati programers they sux 
90% of crushing in games is programers mistakes with driver
p.s.they need new programers. rege try to applay for a job hehehehe |
Last edited by gen.Rage1991hrv; July 25th, 2006 at 03:13 PM..
| Quote | | | | | THE ONLY TIME I WOULD CONSIDER BUYING FROM ATI IS IF THEY FIXED THE POS OPENGL ICD. | |
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