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Ad Blocking Is Killing the Sites You Love
Posted by Regeneration on March 9th, 2010, 03:15 PM

Ars Technica has published a really decent article: "Did you know that blocking ads truly hurts the websites you visit? We recently learned that many of our readers did not know this, so I'm going to explain why. There is an oft-stated misconception that if a user never clicks on ads, then blocking them won't hurt a site financially. This is wrong. Most sites, at least sites the size of ours, are paid on a per view basis. If you have an ad blocker running, and you load 10 pages on the site, you consume resources from us (bandwidth being only one of them), but provide us with no revenue.

Because we are a technology site, we have a very large base of ad blockers. Imagine running a restaurant where 40% of the people who came and ate didn't pay. In a way, that's what ad blocking is doing to us. Just like a restaurant, we have to pay to staff, we have to pay for resources, and we have to pay when people consume those resources. The difference, of course, is that our visitors don't pay us directly but indirectly by viewing advertising."

If a website doesn't have any abusive ads, you should put it in your whitelist.

Read the entire article in Ars Technica.

14 Comments
Letting flash and image ads load ads alot to page downloads and drains metered quota's faster.

And nobody trusts google enough to let their ads load.
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I don't mind ads that are not abusive or pron-containing. But I hate flickering flash banners...
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They should modify adblock to allow add's to load in like a 1x1 pixel area so the advertisers still think it loaded but you dont have to see it, or atleast give that option
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how in the WORLD did you go from AD's to eating dinner? Ok there is NO restaurant you can go to and eat for free. We all PAY period. We all know we can go to ANY site ... we KNOW they are FREE. Now if you got going on this to have OTHERS pay for what YOU wanted to start.. then shut it down and get out. Let some of the staff go.. get a life.. its a WEB site. And man if your hurting then your doing something wrong.

Ya got to OFFER something that you cant get any where else. When you read something thats posted on 10 other sites and you want people to click on what YOU just copied from some other site.. pass. Some of us run the site and AD's are just a blessing.. without them the site runs just as good.
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And who pays my Internet connection and band-witch usage (as a user) uh? No proper website should rely on "Ad-Money" to pay it's "debts".
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I use Adblock Plus myself on some local news sites because they have pop-ups and annoying flash ads with loud music in it [almost broke my speakers once]. I don't mind looking at other ads. Besides, these websites need money to cover their expenses.
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adblock for life, im sorry if thats what causes any website to go down, but imo its personal opinion and nobody can do anything abt it. btw wouldnt mind downloading some shit if that would make site counter move, but cant stand looking at what I dont wanna see.
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Just make ads local (i.e. on site server and not loaded from external servers on adblock list :P) - problem disappears.
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Originally Posted by Promilus View Post
Just make ads local (i.e. on site server and not loaded from external servers on adblock list :P) - problem disappears.
Then they would increase their own bandwidth.

I guess you could use GM to allow all the junk to load but never to be displayed. But keeping the bandwidth down (as well as aesthetics of the web page intact) sure is nice.
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in the time back when ads were just images (animated gifs) i did not use any blockers, but some time back they started with popups popunders, jumping windows, and flash ads with loud sound etc... thats the time when i say, ok - remove em
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what an incredible heap of bullshit! a plea to the public to stop blocking ads.

the comparison to diner-dashing is truly nauseating.

(whoever "they" are) nobody is twisting their arms to put intrusive ads on their websites (by intrusive, of course i mean all ads, i never asked to see any ads).


DO NOT STOP BLOCKING ADS, maybe if they find it doesn't pay the bills they will give it a rest...
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Originally Posted by DOOMJESUS View Post
what an incredible heap of bullshit! a plea to the public to stop blocking ads.
I have to disagree with you on this one.

Running a website isn’t cheap these days, there are a lot of fees involved such as: servers/webhosting, software licenses, PHP coders, web designers, domain name and some other expenses. It also depends on your available services (For example: If you host files, you need proper hosting and that’s more expensive than regular ones). And of course you need to spend some time to maintain the site/server, work bugs out and of course - to provide content.

If everyone would use Adblockers, regular websites won’t be able to pay off their expensnes and couldn’t operate (unless they are millionaires). So they will be forced to find other ways to generate income to cover these expenses (like charging money for downloads) or to cut their expenses. Huge websites aren’t affected by Adblockers (these sites who usually have abusive ads with annoying flash and popups), they have other sources of income and usually they make millions with or without ads.

Like TV, we prefer to watch public FTA channels with ads rather than PPV channels. Ads is like food and water for medium-small websites, without it they won’t survive for long. However, if there are too many ads or its getting too abusive (flash, pop-ups, malware, porn, music), I’ll understand you and even block it myself.

But take this site for example, if we won’t make enough revenue to cover our expensnes, we will be forced to remove services, or to use cheaper and slower servers with a limited bandwidth. But if we make revenue, we could invest it on better services, servers, content and staff. Look around you… all the top tech sites are the rich ones. So eventually, it’s all a matter of budget.

I hope you guys don't block ads here. Having a download server isn’t cheap or easy to manage (consumes a lot of bandwidth and CPU time), only a few other tech sites do offer downloads… most of them don’t and yet they have a lot of sponsorships from hardware vendors, because they kiss ass (unlike us) as the log below suggests:

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Member of the Press: i like ur site
Member of the Press: its funny
Member of the Press: its like the bastard site
Member of the Press: nv hate you
Member of the Press: ati hate you
Member of the Press: but you always have interesting shit
Member of the Press: that other sites are too scared to post

Last edited by Regeneration; March 11th, 2010 at 08:49 PM..
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There you go man, I disabled ABP on ngohq. The one and only site on my exclusion list xD

Have to say, those adds really impact the visual layout of the site.

Would you mind if I created a GM script to crop out that crap after it has been loaded?

Here it goes, easier done then said http://userscripts.org/scripts/show/71126, depending on your internet connection lag, it may flicker more or less. Still better, imo.

Last edited by mkey; March 11th, 2010 at 01:25 PM..
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I dont block ads , dunno why but i can live with it .
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