CEO Jen-Hsun Huang was asked about the possibility of Nvidia coming up with its own x86 (Intel-compatible) chip technology in a phone interview Thursday, after the company reported strong third-quarter earnings. A recurring rumor has it that Nvidia is developing a chip that would be able to run the same software that runs on all Intel- and AMD-based PCs worldwide.

"No," he said when asked if there was any truth to the rumor. "Nvidia's strategy is very, very clear. I'm very straightforward about it. Right now, more than ever, we have to focus on visual and parallel computing."

Huang went on to describe where the chip supplier sees its best opportunities for growth. "Our strategy is to proliferate the GPU (graphics processing unit) into all kinds of platforms for growth," he said. "GPUs in servers for parallel computing, for supercomputing--and cloud computing with our GPU is a fabulous growth opportunity--and streaming video."

"And also getting our GPUs into the lowest power platforms we can imagine and driving mobile computing with it," Huang added, referring to its Tegra chip, which, for example, powers Microsoft's Zune HD media player.

Read the entire article in Cnet News.