YouTube launched a partnership program in 2007 to help some members make money from popular videos they upload on the site. Now the video site is broadening its scope in an effort to spread the wealth -- and generate some of its own.

While YouTube has focused on accepting prolific users who regularly produce videos that reach a wide audience -- like Fred and ValsArtDiary -- the company has occasionally extended the program to include some of the site's more unforgettable videos, such as the Battle at Kruger, David after dentist, and Otters holding hands, explained YouTube product manager Shenaz Zack.

"These individual video partnerships recognize the role popular one-off videos play on YouTube, and have helped many people earn thousands of dollars a month as their videos went viral and endured over time," Zack said. "We decided it was time to spread the wealth."

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