Last September Real Networks launched RealDVD to allow users to make backup copies of purchased DVDs for private use. The MPAA immediately dubbed it "StealDVD" and filed a lawsuit to ban the sale of RealDVD. It’s essentially arguing that the price of a DVD is predicated on the "notion of certain use rights associated with certain price points."
"When a consumer can voluntarily expand the rights that come with one of those services — in essence open the door to multiple copies of a work not licensed for that — that eliminates any monetization models except one: selling full use rights to the work at one fixed price," says the Copyright Alliance on the MPAA’s behalf.
In other words, it only charges $9.99 per DVD, for example, because it assumes it lasts for a finite period of time, becoming inoperable due to wear and tear I suppose.
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ZeroPaid.