Nvidia recently reacted to increased demand for cheap discrete desktop graphics cards with the 9400 GT model to reduce the company’s exposure in the $60 segment. But AMD is readying the third wave of its 4000-series GPUs and told TG Daily that the company has no intentions to hand Nvidia the competitive edge in the entry-level segment.

It took Nvidia only less than three weeks from an announcement to investors that there is what the company described as an unexpected high demand for cheap discrete graphics cards until the company actually rolled out such a product. The specs of the 9400 GT place such cards well below the previous entry-level model (9500 GT) and in an area in which this particular product may be competing with some high-end IGCs, such as AMD’s 780G.

You can read the entire article at TG Daily.