Publishing giant Electronic Arts has said that it's currently trying multiple new business models to help battle the critical problem of second-hand videogame sales. While retailers reap the benefits of selling the same product multiple times, publishers and developers don't see any income once a title hits the second-hand market. But realising it's powerless to stop retail from selling second-hand goods, EA is looking to combat the problem by capturing the consumer with online content and services.

"I'd actually make the point that for us second-hand sales is a very critical situation, because people are selling multiple times intellectual property," said Jens Uwe Intat, senior VP and general manager for European publishing at EA, speaking exclusively to GamesIndustry.biz.

"What we're trying to do is build business models that are more and more online-supported with additional services and additional content that you get online. So people will see the value in not just getting that physical disc to play at home alone, but actually playing those games online and paying for them."

You can read the entire article at GamesIndustry.