It appears that the buzz about 3D graphics has been focused on a feature that is not even integrate din today’s games – ray-tracing. Intel is beating the RT drum for its upcoming cGPU, which is still 18 months away. But it appears that Intel may be defeated in its own game, as AMD’s graphics chips are supporting a 100% ray-traced pipeline, TG Daily learned.

During AMD's recent Cinema 2.0 event, we met with representatives of a company that is currently considered to be the "it company" in Hollywood’s special effects (FX) industry. JulesWorld is plugged into the video production process of an unnamed movie studio and adopted components that are standard in the FX industry (AMD Opteron + Nvidia Quadro). Ray-tracing was an early focus of the company and we were told that JulesWorld started experimenting with a 100% ray-traced pipeline on a GPU with the arrival of ATI’s R600 (2900XT) chip. And the results are impressive.

Jules Urbach is the founder and CEO of JulesWorld, a small company that is making huge advancements in the world of movie production, harnessing the horsepower of graphics processors. And it looks like JulesWorld has a promising technology – a GPU ray-tracer and a wrap-around application for movie production.

You can read the entire article at TG Daily.