|  | | Asus sues Gigabyte | 
Gigabyte, without a full understanding of ASUS engineering design and methods, has made false accusations against ASUS motherboards EPU features and the quality of ASUS motherboards components. Also, in a press briefing presentation, Gigabyte used a photograph with blown-up capacitors and led the audience to believe it was an ASUS product, to support its false allegations that ASUS uses questionable quality components. However, the image was found to be taken from a photograph of a VGA card manufactured by another vendor. The action of misrepresenting a third party product to be an ASUS product is truly defamatory and clearly outside the realm of decent competition.
ASUS takes pride in its innovations, which are measured against the highest standards in the industry at all stages of operation - from project development, engineering, manufacturing to service. Through a combination of the best quality-controlled components and processes, ASUS delivers state-of-the art technology breakthroughs to meet customers' needs. Every breakthrough is the result of huge R&D engineering efforts.
Hence, while it is common to have competition among companies, the use of the above mentioned methods are defamatory and condemnable. ASUS deeply resents Gigabyte's action. Yesterday (May 22nd 2008), ASUS has reported such acts to the Fair Trade Commission of Taiwan. Today (May 23rd 2008), ASUS has officially filed a lawsuit against Gigabyte for those defamatory acts.
The EPU features represent an integral part of the world's first intelligent energy-saving motherboard which ASUS launched in September 2007. This technology incorporates a hardware EPU controller and the ASUS AI Gear user interface to provide the maximum system efficiency. The EPU controller dynamically regulates a wide variety of system parameters (such as CPU voltage, loadline, and frequencies) in response to real-time system loading. Furthermore, ASUS utilizes a unique clock controller, loadline monitor and CPU sensor to automatically determine the optimal system operating mode to achieve the best user experience in terms of both performance and energy saving.
We at ASUS reiterate our primary mission of continually creating new products and innovations with the highest standards and absolute integrity. ASUS will be posting the engineering data regarding the EPU features on the official websites for ASUS motherboard users' information( http://event.asus.com/epu/). About Asus
ASUS is a leading company in the new digital era. With a global staff of more than 8000 and a world-class R&D design team, the turnover for 2007 was 6.9 billion U.S. Dollars. ASUS has been ranked in Business Week InfoTech 100 for 10 consecutive years, and has been ranked No.1 by the Wall Street Journal Asia for best quality products in Taiwan.
Last edited by Regeneration; May 24th, 2008 at 07:58 PM..
| | | | 19 Comments | | | Next in line will be !ntel suing gigabyte for using their copyrighted anticompetitive FUD methods... followed by hilary cliton (Typo?). | | | | what can I say ... lool Asus | | | | I can understand Asustek’s decision; I’d probably do the same if I were them. After all, trashing your competitor like that is kind of lame. Gigabyte should have used journalist to investigate it, rather than attacking Asus directly. | | | | i totaly agree with their decision, what gigabyte did was bs, they threw out a buch of blatent lies and atemted to smear the truth in their favor, they acted likea bunch of 12 year olds and tried to rub asus' face in the dirt | | | | lies? I want Asus to prove their EPU to a court | | | | Quote:
Originally Posted by zme-ul  lies? I want Asus to prove their EPU to a court | even in gigabytes own assesment they state that asus' epu imrpoves power efficency by about 58%, what they were contesting is that asus claimed it to improve it by (and here are the key words) "Up To" 84%, well im sure compared to some power hungry beast of a board out there that it does infact improve performence by that much, but on avrage i have no doubt that its in the 60% range, which still isnt at all bad, and the fact that that asus stated it was "up to" 84% makes it a truthful statement | | | | well I really want to see that 84% at work, otherwise is just a claim that lies to buyers | | | | "Up to X" usually means "A lot less than X but under an extremely rare condition X can be achieved.". | | | | no, it means it can reach X% in Y condition; I want Asus to prove Y condition in court
otherwise it's just a marketing lie | | | | no it really does mean what unix said, 99% of products youll see on the market that claim to provide some sort of improvement say "Up to X" which always means under extreame conditions the higher range can be achived but on avrage youll see a smaller imrpovement
its like say your installing performence spark plugs, and they claim to provide up to 20% better fuel burn, well thats only true against cheaper lower quality plugs, but against other performence plugs your gonna see alot less of an improvement | | | | unless I live on other planet, there are laws preventing lieing to customers
let's see ... some one sells me a device that can in Y condition make my 100$ into 180$ but how many times I try I can only make 155$ ... hmm, what should I do?
You CAN NOT sell a product that is supposed to reach a pint and it never does
like I said before, I like to see Asus providing the absolute test condition where they reached a 85% efficiency of their EPU | | | | lol im not sure what planet your on either my friend but there was no lie, Up To means Up To, if they had said that it improves energy usage by 84% over every board out there then it would have been a lie, but they said it can improve it by UP TO 84%, your gonna be very dissapointed with many things because everything that claims an improvement in any category is UP TO X which means only in extreme conditions | | | | just running around the tail here
let's do an hypothesis here - you go to work and tell your boss that this month you will have a 85% more profit than usual, he boss gave you an immediate raise; at the end of the month the boss discovers that the promised profit it's just 50% ... what should he do?!? | | | | zme, the key words are UP TO! they didnt say that there will be a absolute increase of 84%, they said UP TO, that means UP TO, how do you even think that this couple possibly provide exactly 84% over every single board when every board has different power usage? think about this logically man | | | | Yeah, that is the thing with the word Up To... It is legal in every sense. But it gives false hopes.
"I will give you up to 100 million dollars! " But in reality, I can give you any amount under 100 million dollars, even a 100 million-th of a dollar. It is not right in my opinion to use the word Up To in marketing to consumers unless it is very reasonable.
No doubt Asus will use the Up To quote in their defense, though it would be nice for them to replicate their Up To percentage, even if the chance is minimal and small. But this is good for the consumers in the end, we will benefit probably more out of this than any other. | | | | that UP TO had to be measured by Asus somehow, correct?
if not, how they can put random numbers and hope for the best; why didn't they put 55% or whatever % GigaByte found
let's take the Ford GT500, after some independent test they found out it can only reach 450bhp not 500 | | | | horsepower is a tricky thing, depends if they measured at the wheel or at the crank but anyways, i have no doubt that there are powerhungry boards out there that it does provide a 84% improvement over, think about it, even gigabytes tests show that it provides a 58% improvement over a decent avrage board, so is it that far fetched that it can go up to 84% when put against some of the more power hungry boards out there? i dont think it is | | | | no, we're over; my view and the others view differ and will turn into a flame sooner or later
up to means it might be 0 | | | | yes against the same or equal motherboard it will be 0, you refuse to look at this logically man, you are wrong, im sorry to say it, but your not looking at this the right way, anyways, forget it man. | |
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