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NVIDIA Acquires Rayscale
Posted by Regeneration on May 22nd, 2008, 08:52 PM

Word from Sunny Santa Clara-based NVIDIA Corp, is that the graphics giant has moved in on an acquisition of Utah-based RayScale, a 10 year-old start-up and productization of development work from few key people at the University of Utah. RayScale currently has a product available for Autodesk Maya, dubbed LightNow. Lightnow apparently offers interactive feedback with physically-based ray tracing techniques, in combination with high quality batch rendering. One of the advantages of physical-based rendering is that it automatically calculates raytraced shadowing from all available light sources.

Rayscale is currently in the beta phase of their first product release with support for the following features:
  • Lambert, Phong, PhongE, Blinn, and Anisotropic materials
  • Maya lights
  • Fully responsive ray traced rendering window that updates to changes in the Maya model's geometry or materials
  • Integration with Maya Rendering window
  • Simple ray tracing
  • Global illumination
  • HDR rendering
  • Environment mapping
This new acquisition, from NVIDIA's perspective, certainly underscores the importance of Raytracing technology in conjunction with standard rasterization techniques. Previously NVIDIA was a bit cool on the topic of Raytracing, with some NVIDIA execs pointing out its shortcomings in rendering speed, referring to it only as complementary in certain scenarios.

You can read the entire article at HotHardware.

3 Comments
Everybody get ready for some more greed.
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Anything to fight the growing sith threat. /sarcasm
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Just more crappy graphics XD
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