Creative has all but dominated the PC sound card market, in no small part thanks to its prowess with hardware-accelerated 3D audio. The EAX positional audio framework born from the SoundBlaster line became the de facto standard for 3D audio in games, giving Creative a distinct advantage over its rivals. Creative licensed EAX, of course, but it kept competitors at version 2.0, limiting them to 32 concurrent 3D voices and standard-definition sampling rates and resolutions. Meanwhile, Creative extended EAX to version 5.0 with support for 128 simultaneous voices and high-definition resolutions and sampling rates.

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