Nevertheless, budget cooling systems for AMD processors are in a better position than products for Intel CPUs. Historically being designed for a rather bland thermal envelope of Athlon 64 processors, such coolers have always been notable for simple design and consequently wider profit margin keeping their production on a rational level even these days. As a result, the market of budget coolers for AMD processors is still saturated. Vendors often present new products in this very segment even though the budget cooling market for LGA775 platform is much bigger.

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