For me personally, when I am about to purchase anything of value, packaging is always my least consideration. I have to admit, the cooler the packaging looks, the more I am likely to at least give it a look. However, it is always my practice that I will spend some time researching an item before I dole out any money for it. My father always said, "never judge a book by it's cover" and in my humble opinion, if you purchase anything because the box looks cool, you are likely to be disappointed more times than not.

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