NVIDIA and ATI (now part of AMD) are in this business to make money. I think we should go ahead and clear the air by starting with that very simple, yet often overlooked point of contention between those companies, the media and the enthusiast gamers they cater to. That doesn’t mean that neither company has any responsibility to the community that pays them; on the contrary I think that you will agree that these companies owe you quite a bit.

And some, if not all, of the employees at AMD and NVIDIA agree and that is why programs like NVIDIA’s "The Way It’s Meant to be Played" and AMD’s "Get in the Game" exist at all. But are they actually doing gamers any good or does this service often find itself becoming a weapon towards the opposing corporation? In the past weeks some events have unfolded both behind the scenes and in the public eye of the enthusiasts that have brought with them a lot of questions and not a lot of answers. I’ll attempt to give you my thoughts on what these programs are actually doing to our community.

Ryan is totally right about it, and the consumers are suffering from all these marketing/software tricks. For example: Many games have blurry shadows on ATI’s hardware. Why? Because Nvidia is kissing the developer butt, and bribing them to use their own shadowing techniques rather then the DirectX specification. Adding optimizations and tricks that preventing the competition’s product from performing is lame, and it should be stopped

Both ATI and Nvidia. For example: These tricks in Call of Juarez is lame, and this ‘If Radeon is installed, drop FPS and Quality by 50%’ trick in Lost Planet is lame as well. These demos both are unreliable and shouldn’t be used, and someone should sue them for using illegal marketing behavior. You can impress us by making your products faster, not by making some games/benchmarks slower on the other competition. Please stop with these lame tricks.

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