They are not going to these IT shows anymore, probably due to coverage lack. They are spending a lot of money on these promotions and the press ignores it. Why? probably because Nvidia is treating them like shit. If you will be rude to people, no one will like you, or be your friend. You can’t treat people like shit and expect for them to like you.

Too Bad ! Why nvidia Don't go ?... well

pwned!

A lot of companies are choosing to skip some trade shows, its not just Nvidia. Trade shows aren't about fanboys and haters, supporters or critics, its about making additional contacts with old/new customers, the press etc. Various Nvidia partners will show off dozens of Nvidia-powered cards, as will AMD partners and so on and so forth. Nokia, Motorola, BenQ, Shuttle, Dell, Lenovo, Sony, Hewlett-Packard didn't attend CeBIT 2007 - does that automatically mean these companies, together with Nvidia are in some way evil/mean towards ther customers, partners and the press? Asustek and Gigabyte are rumored to be no-shows at CeBIT 2008. If that happens will anyone think that they are 'rude to people' and have been labeled like that by their customers? I leave you to draw a conclusion.


Think outside the box.

The entire idea for these trade-shows is to get ‘attention’ and to show yourself. Most of these companies who are skipping it are companies with empty booths, like VIA. Last year Nvidia spent a lot of money on Computex (Actors, girls, three booths, suite, demo room, etc..). These companies are spending so much money to get attention, and these companies got shit because their stuff is bloody boring.

Nvidia and some others felt like this is just a waste of money because it does not pull enough attention. Nvidia is skipping this event because their money buys almost nothing. If they want to get more attention they need to offer something good in their demo room, and they need to be nice to these who are providing coverage - the press. I’ve been in VIA’s room last year and it sucked! They had boring stuff and no one came there to talk to me and to tell me stuff, so I left, like many other sites.

These companies are not getting enough attention because or their stuff is too boring, or they are being assholes to members of the press. Computex is the most press-covered event, press from all around the world is coming there to provide coverage on companies and products, and that’s why some companies are spending so much money there just to look good and to draw attention, and it’s totally waste of money if you’re not getting what you want, and renting booths is just getting more expensive every year.

Nice marketing and PR once again ... can I say LAMERS

I think I can