|  Articles | Interview with VC from Arctic Cooling | Interview with VC from Arctic Cooling | Interview with VC from Arctic Cooling Published on October 30th, 2005
Today we had the chance to present some questions to Van Can TRAN from
Arctic Cooling, but before we get to that we would like to present some
information about Arctic Cooling as a company.
Who is Arctic Cooling?
Arctic Cooling is a private owned company founded in 2001 with
headquarters in Switzerland, offices in Hong Kong and with production
facilities in Asia. The team of Arctic Cooling insists on
international young highly educated people with business, technical and
communicational skills. The attitude to work is based on the Swiss
innovative spirit and adheres to the high Swiss standard recognized
internationally. This striving for excellence is integrated in all
processes and is a matter of course. Arctic Cooling’s core
competencies are multifarious such as systematic noise reduction,
copper and aluminum heatsinks, customizing of thermal solutions,
“Just-in-time” fan manufacturing, Ceramic Bearing, Multiple
Signal Output / BIOS interface and low noise Fan Blade Design.
What they do?
Arctic Cooling is a leader in creating thermal cooling solution for
personal computer systems that enable CPU (Central Processing Unit),
GPU (Graphic Processing Unit) and PC-case cooling while reducing the
noise level. Increased heat generated by modern computer systems has
overwhelmed most existing CPU cooler manufacturers in their efforts to
keep pace with the demands in terms of cooling. At the same time noise
pollution caused by today’s IT-systems has increased, severely
affecting productivity in open office environments.
Arctic Cooling has been working with globally recognized companies in
the graphics industry. Through these partnerships Arctic Cooling is
privileged in gaining latest know-how about graphics for developing new
cooling solutions. Arctic Cooling combines the Swiss art of engineering
to realize innovative cooling ideas. Due to the low labor cost in Asia,
Arctic Cooling’s highly customized products with high performance
remain affordable. Cooling system solutions are created from the demand
of end-users. According to constant product development the demands of
end-users will always be satisfied. As a result of the head-start
Arctic Cooling has in knowing end-user’s requirements, manufacturing
possibilities and Arctic Cooling’s strong R&D, Arctic’s
products will continue to be the trendsetter in cooling systems and
provides assemblers, Computer Hardware distributors and IT-technicians
with innovative, virtually silent, cost-effective Cooling solutions for
CPU, GPU and PC-case worldwide..
NGOHQ: Thank you for taking
time out of your busy schedule to answer a few questions for our
members. Please take a moment to introduce yourself and describe your
position with Arctic Cooling.
VC: As third Swiss in
the Management of Arctic Cooling I’m responsible of any Marketing
activities at Arctic Cooling. Among other duties I’m in contact
with online and print reviewer worldwide every day and will try my best
to support them with information and review samples.
NGOHQ: Arctic Cooling has a very unique product design; can you tell us the story behind it?
VC: As we have
experienced by ourself there was a niche in providing quiet coolers
with good cooling performance for a reasonable price. Therefore Arctic
Cooling started the business in specializing in thermal designs. With
highly qualified engineers we develop uncompromisingly efficient
cooling solutions. Our focus is on technical aspects and quality. This
guarantees best noise/performance ratio for an affordable price. No
journey is too arduous for us in order to reach these targets. The
result of our immense development effort is often a design never been
seen before.
NGOHQ: Arctic Cooling was
founded in 2001 and has since made enormous inroads into the after
market cooling scene. What new directions does Arctic Cooling plan for
the near future? Will it require branching out into different
areas, or mainly expanding on current ventures?
VC: First of all we
try to achieve a further market penetration in our current product
field: CPU and VGA cooling as well as PC Cases. Besides the DIY and
after sales market, we have made become strong progress in the OEM
business since VGA as well as PC manufacturers become aware of the
importance of an efficient and quiet cooling solution. Next year we
will present a new PSU concept (engineered in Switzerland), that offers
an efficiency never before accomplished. Further we will provide System
Integrators with Total Thermal Solutions – PC Cases with
integrated cooling for all components and PSU. This will ease the job
of making quiet and price competitive high performance PCs.
NGOHQ: After the addition
of the HIS IceQ Video Cards to your VGA cooling clientele did AC
experience a big increase in business? Where does that rank among your
current successes? What is it like to now have Asus as another
major Arctic Cooling client?
VC: Sometimes we
co-operate not just for high quantity but also for Cross-Marketing
which will help both parties. The cooperation with HIS was for us just
a start into our VGA OEM business. Meanwhile we have gained other
bigger and wold brand companies such as Asus and Leadtek. We can
provide quit cooler with good cooling performance with Corporate Design
for those companies to enable an easier recognation for their customer.
NGOHQ: Where do you see Arctic
Cooling in respect to the “Saturated” PC case market?
Do you foresee expansion in this area? If so what can AC do that will
make their product line stand above the rest?
VC: The PC Case
market is saturated, but there is no “Total Thermal
Solution” yet. We will offer them much more than just a PC Case.
We will offer them a complete thermal solution.
NGOHQ: As ATI and NVIDIA
continue to do battle in the high end graphic card market; do you see
air cooled solutions being sufficient to keep up or a quickly dieing
breed. Is other more powerful and expensive means of cooling an
inevitable necessity?
VC: There is still a
lot of potential in air cooling. We will definitely be able to keep up
the pace for the next few years. New much more powerful and even
quieter VGA cooling devices will be released early next year.
NGOHQ: When it comes to
CPU cooling do you think that Heat pipes are going to dominate future
air cooled solutions? How much more efficient would you say
copper is compared to aluminum and does the cost of the copper outweigh
the difference in material efficiencies?
VC: Heatpipes offer a
cheap way to spread heat efficiently and keep the weight of a heat sink
low. In the future high performance CPUs will most likely be cooled by
an air cooler using heat pipes. Copper offers about 60% higher heat
conductivity, has a 230% higher specific gravity and costs about
double. Therefore it doesn’t make sense to build an all copper
heat sink since this would be 230% heavier and 560% more expensive. But
without doubts in areas with a high energy density there is no other
way than using copper. Therefore most coolers use copper in the contact
area to the CPU and aluminum for the fins.
We would like to thank Van Can TRAN for taking the time to keep our
beloved readers informed. We look forward to a series of exciting new
products in the not too distant future and wish Arctic Cooling all the best with their future endeavors.
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