Sony's Losses Mount PS3: Over $3 BILLION

Dyre Straits · June 27th, 2008, 04:58 AM

Think you paid too much for your Playstation 3? Don't expect any sympathy from Sony.
In the company's fiscal 2008 annual report, Sony revealed that they've now lost roughly $3.3 billion (that's billion with a B) on the Playstation 3 since its launch. That breaks down to $2.16 billion in 2007, followed by a notably smaller but equally daunting $1.16 billion loss in 2008.
The reason? Pricing the console below its production cost. That's right - that hefty $599 you paid for the PS3 back when it first launched was significantly cheaper than the cost of producing it in the first place, and while the retail price has come down some, the losses keep piling up.

Full article here:

http://videogames.yahoo.com/feature/...he-ps3/1223467

DOOMJESUS · June 27th, 2008, 08:41 PM

you here that sound?
it's me playing the worlds smallest violin for the sony corp...

Wougz · June 28th, 2008, 02:50 AM

wow ! it's amazing such debt.

"PS3 fails to achieve such favorable market penetration." welli might be true, but in anyway they get it...