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|ATi makes a "Cool" move |
| ATi makes a "Cool" move
Published on July 6th, 2006 |
ATi has just made a very cool decision regarding their AIB partners.
They have chosen to stop adding their stock coolers to some of their
regular shipments to AIB's. They will still provide them if AIB's
choose to use them, but default shipments will not contain coolers.
This could very well be a win-win scenario for everyone. ATi will
possibly be able to sell the cards at a lower price to AIB's, and maybe
even make a little profit. This will in turn encourage ATi's partners
to get more creative with their cooling systems with this added
freedom. And that will give consumers more choices, better cooling and
added headroom for overclocking. It is unknown whether this will
influence prices in a negative way.
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